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Google Ads Campaign Blueprint
Complete setup guide for Chennai Builder ₹699/year subscription campaign targeting Tamil Nadu. Copy-paste ready.
Step 1 — Set Up Conversion Tracking First
⚠️ Do this BEFORE launching ads
Without conversion tracking, Google cannot optimise for subscriptions. You'll waste money.
- 1Go to Google Ads → Tools & Settings → Measurement → Conversions
- 2Click + New conversion action → Website
- 3Category: Purchase / Subscribe · Conversion name: Chennai Builder Subscription
- 4Value: ₹50 (fixed) · Count: Every · Click-through window: 30 days
- 5After saving, click the conversion → Tag setup → "Use Google Tag Manager" or "Install the tag yourself"
- 6Copy the AW-XXXXXXXXXX/YYYYYYYYYYY string and paste it into
src/lib/google-ads-conversion.ts→GOOGLE_ADS_CONVERSION_ID
✅ The conversion tracking code is already installed in
/join-ads and fires automatically after every successful ₹50 payment. Just update the Conversion ID.Step 2 — Campaign Structure
| Setting | Value |
|---|---|
| Campaign type | Search (not Display, not Performance Max — yet) |
| Campaign goal | Conversions → Chennai Builder Subscription |
| Bidding strategy | Maximise Conversions (switch to Target CPA after 30 conversions) |
| Target CPA (after 30 conversions) | ₹150–₹200 per subscription |
| Daily budget | ₹500–₹800/day to start |
| Location | Tamil Nadu (all districts) + Chennai city |
| Language | Tamil + English |
| Ad schedule | All days · 7am–10pm IST (peak hours) |
| Landing page | https://chennaibuilder.com/join-ads |
| Final URL suffix (tracking) | utm_source=google&utm_medium=cpc&utm_campaign=tn-subscribe |
Step 3 — Ad Groups & Keywords
Create 4 separate ad groups. Each targets a different intent. Use Phrase Match for all keywords.
Ad Group 1 — Contractor Search (Highest Intent)
Keywords (Phrase Match)
"labour contractor Chennai" "mason contractor Tamil Nadu" "plumber contractor Chennai" "electrician contractor Tamil Nadu" "painter contractor Chennai" "carpenter contractor Tamil Nadu" "construction contractor near me" "verified contractor Chennai" "contractor phone number Chennai" "labour contractor number Tamil Nadu"
Ad Group 2 — Home Renovation / Repair
Keywords (Phrase Match)
"home renovation Chennai" "house renovation Tamil Nadu" "home repair Chennai" "bathroom renovation Chennai" "kitchen renovation Tamil Nadu" "waterproofing Chennai" "painting contractor Chennai" "flooring contractor Tamil Nadu" "false ceiling contractor Chennai" "renovation company near me"
Ad Group 3 — New Construction
Keywords (Phrase Match)
"construction company Chennai" "house construction Tamil Nadu" "new house construction cost Chennai" "construction cost per sqft Chennai" "building contractor Tamil Nadu" "villa construction Chennai" "duplex construction Tamil Nadu" "construction company near me" "best construction company Chennai" "turnkey construction Tamil Nadu"
Ad Group 4 — Tamil Language (High Volume)
Keywords (Phrase Match)
"வீடு கட்ட contractor" "mason number Chennai" "plumber number Tamil Nadu" "construction membership Tamil Nadu" "Chennai builder membership" "50 rupees membership construction" "labour contractor membership" "construction network Tamil Nadu"
⛔ Negative Keywords (Add to ALL ad groups)
Negative Keywords
free jobs career salary recruitment hiring vacancy course training certificate government job TNPSC civil engineering course architecture college
Step 4 — Ad Copy (Responsive Search Ads)
For each ad group, create one Responsive Search Ad. Add all headlines and descriptions below — Google will mix and match the best combinations automatically.
Headlines (add all 15 — 30 chars max each)
Headlines — English
Chennai Builder — ₹699/year 500+ Verified Contractors FREE Home Renovation Tamil Nadu Labour Contractor Numbers Emergency Repair Same Day 30% Off Building Materials Trusted Builders Since 2015 Free Site Visit — Call Now 1-Year Structural Warranty Best Construction Company TN Instant Activation — Join Now Cancel Anytime — No Lock-in Serving All 38 TN Districts Mason Plumber Electrician Join 1,250+ Happy Members
Headlines — Tamil
₹50-க்கு 500+ Contractor வீடு கட்ட Trusted Partner Emergency Repair Same Day Materials-ல் 30% Discount Tamil Nadu முழுவதும் Service
Descriptions (add all 4 — 90 chars max each)
Descriptions
Get 500+ verified mason, plumber, electrician & painter numbers FREE. Only ₹699/year. Join 1,250+ Tamil Nadu homeowners. 30% discount on cement, steel & tiles. Cancel anytime. Emergency same-day repair across Chennai & all 38 TN districts. Instant activation. மாதம் ₹50 மட்டும். 500+ Labour Contractor நம்பர்கள் FREE. இப்போதே Join பண்ணுங்கள்!
Ad Extensions (add all)
Sitelink Extensions
Sitelinks
Join ₹699/- → /join-ads Labour Contractors → /labor-contractors Home Renovation → /home-renovation Free Site Visit → /quote
Callout Extensions
Callouts
500+ Verified Contractors 30% Off Materials Emergency Same-Day Repair 1-Year Warranty Free Site Visit Cancel Anytime Serving All Tamil Nadu Instant Activation
Call Extension
Phone
+91 96000 09006
Structured Snippet — Services
Snippet
Header: Services Values: New Construction, Home Renovation, Emergency Repair, Labour Contractors, Waterproofing, Painting
Step 5 — Audience Targeting
| Audience Layer | Setting | Mode |
|---|---|---|
| In-market: Home Improvement | Google Audiences → In-market → Home & Garden → Home Improvement | Observation (bid +20%) |
| In-market: Real Estate | Google Audiences → In-market → Real Estate | Observation (bid +15%) |
| Custom Intent: Competitor | Custom audience: people who searched justdial.com, sulekha.com, urbanclap.com | Observation (bid +25%) |
| Remarketing: Site visitors | All website visitors (last 30 days) | Observation (bid +30%) |
| Demographics | Age 25–55 · All genders | Targeting |
| Device | Mobile: bid +20% (most TN searches are mobile) | Bid adjustment |
Step 6 — Budget & Bidding Strategy
Week 1–2 (Learning)
Let Google learn. Don't touch bids.
₹500/dayMaximise Conversions
Week 3–4 (Optimise)
Pause keywords with 0 conversions after 50 clicks.
₹600/dayMaximise Conversions
Month 2 (Scale)
Switch to Target CPA after 30+ conversions.
₹800/dayTarget CPA: ₹150
Month 3+ (Full Scale)
Scale budget 20% every week if CPA holds.
₹1,500/dayTarget CPA: ₹120
💡 ROI Calculation
At ₹150 CPA: spend ₹150 to get one ₹699/year subscriber. That subscriber pays ₹600/year. 4× ROI in year 1. At 10 subscribers/day = ₹30,000/month recurring revenue from ₹1,500/day ad spend.
Step 7 — UTM Tracking URLs
Use these as your Final URL in each ad group so you can see which campaign drives conversions in GA4.
Ad Group 1 — Contractor Search
https://chennaibuilder.com/join-ads?utm_source=google&utm_medium=cpc&utm_campaign=tn-subscribe&utm_content=contractor-search
Ad Group 2 — Renovation
https://chennaibuilder.com/join-ads?utm_source=google&utm_medium=cpc&utm_campaign=tn-subscribe&utm_content=renovation
Ad Group 3 — New Construction
https://chennaibuilder.com/join-ads?utm_source=google&utm_medium=cpc&utm_campaign=tn-subscribe&utm_content=new-construction
Ad Group 4 — Tamil Language
https://chennaibuilder.com/join-ads?utm_source=google&utm_medium=cpc&utm_campaign=tn-subscribe&utm_content=tamil
Pre-Launch Checklist
Update GOOGLE_ADS_CONVERSION_ID in src/lib/google-ads-conversion.ts
Verify conversion fires on /join-ads success screen (use Google Tag Assistant)
Link Google Ads account to GA4 property (Google Ads → Tools → Linked accounts → Google Analytics)
Set up remarketing audience in GA4 (all users who visited /join-ads but did NOT convert)
Add all negative keywords to campaign
Enable call extensions with +91 96000 09006
Set location to Tamil Nadu (not "India")
Set language to Tamil + English
Set ad schedule 7am–10pm IST
Enable mobile bid adjustment +20%
Submit /join-ads URL to Google Search Console for indexing exclusion
Test payment flow on mobile before going live